The Hat and The Hair Animated: Rerun: Episode 5

by | Jan 10, 2024 | Hat and Hair | 37 comments

We are now in the doldrums of what broadcast TV considers the unimportant time. Sweeps are what matters! What are sweeps? I’m too lazy to explain it so here is a copy/paste from Wikipedia.

The American television measurement by Nielsen is based on three different methodological approaches. In the 25 TV markets with the highest sales (e.g. New York, Los Angeles, Chicago, Denver), the Local People Meter (LPM) is measured. Individuals register individually; the measurement is carried out on 365 days over 24 hours.[32] The SET Meter (Diary & Electronic) is used in 31 smaller markets (such as Nashville, Salt Lake City). In four sweeps in February, May, July, and November, target group data are collected with the diary and validated with the data of the devices (TV set on/off) in the participating households.[32] In the 154 TV markets with the lowest sales (e. g. Harrisburg, PA or Honolulu) the use of TV is only recorded using a diary survey.

Each year until 2018, Nielsen processed approximately two million paper diaries from households across the United States,[33][11] for November, February, May, and July—also known as the “sweeps” rating periods.[34] The term “sweeps” dates from 1954, when Nielsen collected diaries from households in the Eastern United States first; from there they would “sweep” west.[35][36] Seven-day diaries (or eight-day diaries in homes with DVRs) were mailed to homes to keep a tally of what was watched on each television set and by whom. Over the course of a sweeps period, diaries were mailed to a new panel of homes each week. At the end of the month, all of the viewing data from the individual weeks was aggregated. One exception to the normal sweeps periods occurred in 2008–09 when the February sweeps period was moved to March to accommodate the digital television transition, which was scheduled to take place on February 17, 2009. The transition date was later moved to June 12, but Nielsen kept the sweeps period in March that year rather than moving it again.

This local viewing information provides a basis for program scheduling and advertising decisions for local television stations, cable systems, and advertisers. Typically, the November, February, and May sweeps are considered more important; nevertheless, the July sweeps can have a local impact regarding personnel.[34]

In some mid-size markets, diaries provide viewer information for up to two additional “sweeps” months (October and January).

So, as you can see, January is not a Sweeps period in most markets, thus reruns.

About The Author

CPRM

CPRM

Organic troll farmer.

37 Comments

  1. Brochettaward

    I got that Firstual feeling.

    • Tres Cool

      I think you meant “menstrual”.
      Pussy.

  2. Zwak says the real is not governable, but self-governing.

    Pi!

    • Tres Cool

      Pie really takes the wrinkles out of my love-sausage.

      • The Hyperbole

        I don’t mean to kink shame but I thought it was only teenage girls that have a thing for vampires.

    • Fourscore

      Thanks CPRM, for including a rerun with the next Vice President

      What could be better, a lady governor that already knows her way around DC and still has her books full of congressional trivia. She’ll be set up for ’28 as well.

  3. Chafed

    What’s up Rog?!?

    /I was told Rerun was here.

    • Fourscore

      I thought the same thing

      • Tres Cool

        X3 Hey

  4. Lackadaisical

    Nice rerun.

    I liked pie better when she worked for Trump.

  5. Brochettaward

    The Native American extras on Echo were paid in beads and whiskey, my sources tell me.

  6. Toxteth O'Grady

    I remember those diaries and the accompanying five crisp dollar bills.

  7. dbleagle

    Trump says he already knows who his VP will be. I say it should be Hair.

    • Stinky Wizzleteats

      My money’s on the semi darkskinned used car salesman type whose last name I can’t spell without looking it up. I wish at least, Trump, who seems incapable of learning a fucking lesson, will likely choose an establishment hack who’s willing to take the job in order to placate the neocon and socon twats and that person will immediately begin to submarine him.

    • Ted S.

      It’s not Friday yet.

      That’s how I feel.

    • Gender Traitor

      Good morning, Sean and Ted’S.!

  8. Fourscore

    Morning GT, Sean and Teds’

    Looks like some old fashion winter weather here for a few days. The experts will be dismayed. No snow on the predictable horizon for the next 10 days. I make winter 1/2 over on Jan 15th, that seems to be fairly accurate. That’s when I’ll start my apple seeds indoors, takes a long time to germinate (15-20 or more days), if they do, I’ll have some green growing and pretend like spring is coming.

  9. Fourscore

    I got a Verizon notice that I may be eligible for a 100 buck claim (off my bill) as part of the class action suit. Better’n nuthin’. Have to file a claim though

    • Gender Traitor

      I got that notice, too, but we haven’t been with Verizon for a while – took the opportunity to switch to Spectrum after TT’s phone accidentally went through the wash. (All the rice in Asia wasn’t going to dry out that phone and bring it back to life.) Had been doing all the bill paying online, so I don’t know if I could put my hands on any of the required documentation, and since we no longer have a bill from them to get a credit, we’d probably be lucky to get the cost of a postage stamp back. 🙄

      • R C Dean

        I filed a claim. No documentation needed.

      • Gender Traitor

        But would a former customer actually get a check?

      • R C Dean

        Whatever I get, they will Zelle into my bank account. I don’t recall if getting a check is even an option.

        I don’t know why you would need old bills, Verizon already has all the info they need to verify and process claims.

    • UnCivilServant

      I want to sue the plaintiffs and their lawyers for daring to claim to speak on my behalf.

      Especially the lawyers, no way in hell they earned 33 million in fees by fraudulently claiming to represent all Verizon customers.

      • R C Dean

        The way it works is, they ask the court if they can represent the class. The court says yea or nay and approves/sets the definition of what the class is. SO the lawyers aren’t lying, they’re just going by what the court has done.

      • UnCivilServant

        So, the plaintiffs, lawyers and the idiot judge who approved the fraud.

      • Swiss Servator

        Opt out and sue on your own.

      • UnCivilServant

        I don’t want to sue Verizon, I want to punish the lawyers.

  10. Beau Knott

    Good morning all!

    • Gender Traitor

      Good morning, Beau.

  11. Ghostpatzer

    Mornin’, reprobates!

    • Gender Traitor

      Good morning, ‘patzie!

    • R C Dean

      I saw some sports idiot saying the Cowboys should pick him up.

      Also in good football news, Pete Carroll isn’t coaching the Seahawks any more, although he’s still taking their money and bothering people as some kind of “adviser”. He’s always just annoyed the hell out of me.

      No telling which of these two Jerry Jones will want to bring in. Because he’s just so good at picking coaches.

    • R.J.

      It’s made of people?

    • Ghostpatzer

      Part no. 199 398 500 A, also known as the Volkswagen Originalteil (literally “original part”), is lunch meat. It’s a currywurst, which Wikipedia describes as “a fast food dish of German origin consisting of steamed, then fried pork sausage [that is, Bratwurst] typically cut into bite-sized chunks and seasoned with curry ketchup, a sauce based on spiced ketchup or tomato paste, itself topped with curry powder, or a ready-made ketchup seasoned with curry and other spices.” It’s often served with french fries.

      Ford should develop a competitor based on roadkill as a tie-in to their automotive brand.