Reverse Bud Light

by | Apr 6, 2024 | Beer, Food & Drink, Markets | 90 comments

We live in a society where anything related to the Oranj Man becomes toxic. Including women’s soccer.  Lets keep this appropriate and not post pictures of Bruce Springsteen.

This is my review of Fate Brewing Modern Pils:

So this story will require a bit of explanation.  I’ll keep it brief;

  • NWSL means “National Women’s Soccer League.”  This is an American soccer league.  What did you think the women’s national team did when its not World Cup time, complain?
  • Utah Royals” is an expansion team in the NWSL.  There are 14 teams according to Wiki, one of which is defunct.  The defunct team even won a league title.
  • America First Credit Union is a Federal Credit Union based out of Utah.  According to Wiki, it was founded in 1939 and manages over $11Billion in assets.

That’s pretty much it.  This is one of those stories where the proverbial time traveler explaining this story to a younger version of himself twenty years prior, would be dismissed out of hand.  After all, who in 2004 would pay money to see women’s soccer much less sponsor a team?

While I find it easy to ignore, I wouldn’t be terribly surprised if this sponsor pulls out because the following for women’s soccer is overwhelmingly progressive.  Its a brand new team, and despite the simple fact the Credit Union changed its name to America First forty years ago when Ronald Reagan was the left’s devil incarnate, this probably does offend the dozens of fans paying attention to the team.  These are fans that can easily get their “fix” by watching nearly any other sport, especially since an expansion team isn’t expected to be competitive.

This tracks with a theory posted recently by Harvard Business Review on the Bud Light controversy.  The reason the boycott was able to cripple sales long term is the number of options available in the light beer market.  Simply put:  switching was easy and people do indeed buy products to signal social status.  In this case switching is just as easy, especially with how easily polarized the market can become and how easily triggered political factions may be by anything remotely related to the Oranj Man.

 

I know what you’re thinking, “that looks normal.”  It is.  It’s incredibly normal, non-threatening, and cheap by craft beer standards.  It pours easy building a small blob of head that quickly dissipates into a mass of yellowish liquid.    It goes down with a mild hop bitterness and toasty finish that treads a line blurring the difference between a Pilsner and a Helles in order to differentiate itself from a market saturated with mediocrity.  But would I give it to Brooks?

Of course not.  This is clearly hipster juice. Fate Brewing Modern Pils: 3.1/5

About The Author

mexican sharpshooter

mexican sharpshooter

WARNING: Glibertarians.com contains chemicals known to the State of California to cause cancer and birth defects or other reproductive harm. https://youtu.be/qiAyX9q4GIQ?t=2m22s

90 Comments

  1. Chafed

    You’re drinking hipster juice and looking at photos of Springsteen? That’s a tough week MS. Once again, thanks for taking one for the team.

    • juris imprudent

      And reading/writing about women’s soccer – that’s a trifecta.

    • mexican sharpshooter

      Nah, the beer was fine.

  2. The Late P Brooks

    But would I give it to Brooks?

    Would it could it dislodge current steady fave Ten Barrels Pub Beer? Probably not. If I spot it in the wild, I might give it a try.

    Just as long as it doesn’t taste like a wheat beer.

    • Nephilium

      Huh, I recalled that Ten Barrels was part of the AB-InBev portfolio, but it appears they were sold (along with several other craft acquisitions that AB-InBev made) to Tilray (a cannabis company).

  3. Nephilium

    At least locally, there’s been a big upswing in the breweries doing lagers. Several of them are marketing to those who want basic beer. If I’m at a brewery for the first time, I’ll general start with their lightest lager to get a feel for how good their QC/fermentation control is. If they don’t have one, and there’s a brewer there, the first beer is “the beer you’ve got on tap you’re most proud of having on tap”.

  4. The Late P Brooks

    Taking a social stance has become a rite of passage for contemporary brands that are hoping to resonate with younger, more socially-conscious audiences.

    Perfect. A wild pitch right out of the gate.

  5. The Late P Brooks

    Huh, I recalled that Ten Barrels was part of the AB-InBev portfolio, but it appears they were sold (along with several other craft acquisitions that AB-InBev made) to Tilray (a cannabis company).

    Yes, pretty recently. If that portfolio of beers was a standalone I’d seriously consider investing in it. As part of an MJ business, I’ll definitely pass. Not that I have any serious objection to marijuana (medical or otherwise) I just don’t see a successful business model.

  6. rhywun

    ignores the complex and hateful history of the name and the ongoing effects of American nationalism and white supremacy that ‘America First’ expresses

    That’s not at all tiresome.

    Goddamn these people need some fucking pushback.

    • Suthenboy

      The pushback should take the form of “Fuck you, it is an honor to be called a racist by the likes of you.”
      Take their power away, it only exists in the heads of the people they bully. Stick it back up their ass.

  7. The Late P Brooks

    Why it matters: Fan-led soccer groups are accusing America First Credit Union’s name and logo, which features an image of an eagle, of having racist and white supremacist connotations.

    Good old Axios.

    • J. Frank Parnell

      logo, which features an image of an eagle

      Eagles are the white people of birds.

      • mexican sharpshooter

        Then what are geese?

    • rhywun

      Ah… “Fan led” in the context of US soccer generally means “antifa”. Take a look at a supporter section in any stadium, you’ll think you died and went to Hamas rally heaven.

  8. KK, Plump & Unfiltered

    Listen here, you people.

    Neph graced us with his presence last night for some reason. In doing so he reminded us that 3 days ago was the 4 year anusversary of our lockdown Zoom Zoom Room.

    Like, holy shit.

    So, I hope y’all regulars, infrequenters, and n00bs will join us this evening for some drinking (or not) and whatever else may come.

    N00bs are incredibly welcome, but you must expect to receive the standard hazing and accusations of being a Fed. It’s all in good fun, so don’t take it personally. It’s the Zoom version of “Fuck off, Tulpa!”. If your Zoom name is different than your Glibs name, expect the first thing out of someone’s mouth to be “who are you on Glibs?”

    For the infrequenters, hope to see you to raise a toast!

    For the regulars, I’ll see you tonight, assholes.

    https://us02web.zoom.us/j/87821224358?pwd=eW55MTRDbDNtQkh2aHd3M1Nmenlzdz09

  9. Grumbletarian

    Washington. D.C.’s NFL team dropped their name in 2020 after pressure from insufferable virtue signalling white leftists.

    Fixed.

  10. Suthenboy

    Rainbow anything in marketing doesn’t look normal because it isn’t.

    • mexican sharpshooter

      What if there’s a pot of gold at the end?

  11. The Late P Brooks

    Guffaws, slaps knee

    The sticker prices on automobiles are higher than ever, but the monthly payments for leases and financing — with all the interest and fees rolled in — are truly where the staggeringly high figures can be found.

    Blaisey Arnold knows this firsthand, three years into owning her Chevy Tahoe. The mom of three says in her viral TikTok video that she financed the vehicle at $84,000 and paid $1,400 every month for the past three years, which comes to around $50,000.

    Yet the North Carolina mom says she still owes at least $74,000 on the car loan.

    ——-

    Arnold doesn’t disclose the interest or annual percentage rate (APR) that’s attached to her Tahoe loan.

    What’s the duration? Ten years?

    • J. Frank Parnell

      Easy fix:
      1. Government takes over all car loans
      2. In 10-12 years President AOC cancels car debt.

      • Nephilium

        She should have bought an EV (for $20,000 more)!

      • TARDis

        Stop making me wish I was already dead. I want to think there is no way this could happen, but then I look at the internet.

        Also, paying interest on a rapidly depreciating item such as a non-business expense vehicle is… stupid. Exception: Your loan interest is at least 2 percent less than the current 1-year CD rate.

      • Toxteth O'Grady

        They weren’t taught. 🤷🏻‍♀️

        Need a biting nails emoji.

    • JaimeRoberto (carnitas/spicy salsa)

      That’s nearly as much as my mortgage payment.

      • Sean

        It’s higher than mine.

      • R C Dean

        That’s just around $200 less than the P&I on my 15 year mortgage.

      • Zwak says the real is not governable, but self-governing.

        More than mine.

    • creech

      Could a bought a Honda CRV that seats three kids, for less than $35k. Sounds like those folks who squandered their paychecks for 45 years and now want us savers to means test for s.s.

      • Toxteth O'Grady

        I stuffed my couch cushions with silver coins. Please excuse the clinking sound if you visit. 😉

        Some people feel they have to have ¡The Newest Model! which might make sense if you can deduct it as a company car. OTOH, I’m impressed by how many old (20-30+ years-old) cars I see around here, esp. with the original plates. Means the owners chose well, kept them up, and didn’t fall for Cash for Clunkers. (Talk about borrowing bad ideas from the Euros.) Local mild climate helps, of course.

      • Nephilium

        So definitely check the couch for loose change in Toxteth’s house. 🙂

      • Toxteth O'Grady

        Am one of Scrooge McDuck’s poor relations.

        I even save old copper pennies when I have time to look through change . Dunno if the effort is worth it.

      • Ted S.

        So you go skinny-dipping in your copper pennies?

      • Toxteth O'Grady

        With a nude fingertip. Plenty of room, join in.

      • Ted S.

        Hawt.

      • R C Dean

        Deducting it only knocks the net down by, call it, 30%. Which makes it 30% less stupid.

      • Toxteth O'Grady

        I, uh, know some spendthrifts. I am not one of them.

    • R C Dean

      “she financed the vehicle at $84,000”

      Well, that’s where her problem started.

      The standard car loan now is 5 years, I believe. Which is absurd.

      • LCDR_Fish

        You mean 10 yrs? Both my 2008 and 2015 car loans were 5 yrs/60 months by default.

    • kinnath

      This is nuts.

      $84K at 7% for 6 years gives $1432 per month. But the balance is $46K at 36 months.

      13% loan for 8 years gives the right monthly payment, but the balance is $52k at 36 months.

      16% loan for 10 years has a balance of $64K at 36 months.

      19% for 15 years has a balance of $78K at 36 months.

      She basically is paying credit card rates on this car loan.

      How incredibly stupid.

      Stupid as stupid does.

      • Ted S.

        Do we even know if she’s real?

      • kinnath

        tik tok personality. looks like her face is put on with a trowel.

        how real can that actually be?

      • rhywun

        Maybe tiktok and the like will die when everyone realizes there’s no difference between most of ’em and AI.

        After all, nobody wants to sit there and flip though AI all day… right?

      • Toxteth O'Grady

        Those two syllables always remind me of a dumb old (aughts, anyway) song from a dumb singer.

      • rhywun

        ’em = the presenters thereupon

      • Nephilium

        I’m willing to wager that there’s a reason that those were the interest rates they got.

      • kinnath

        Arnold doesn’t disclose the interest or annual percentage rate (APR) that’s attached to her Tahoe loan.

        In another video, Arnold says that her husband pays 14% APR on his 2020 GMC AT4 Sierra 1500. She adds that his monthly payment —$1,600 — is greater than her own.

        Nuthin down. Bad credit score.

      • Ted S.

        $3K for two car loans? That’s more than my take-home pay.

        Idiot probably thought she could get rich as an “influencer” too.

      • kinnath

        We’re upper middle class and have two car loans totally just under a grand a month. I worry constantly that that’s excessive.

        These people are too stupid to take care of themselves.

      • kinnath

        That’s also part of why I am still working and not retired.

    • Lackadaisical

      Why would you possibly buy such an expensive vehicle, and then COMPLAIN about the price?

      It is so obviously a dumb financial decision that the only people who should do it are those trying to show off how much they can afford.

    • Mojeaux

      I am unable to even.

      Got a new job with a very nice salary and thought, “Maybe it’s time to put the beaters out to pasture.” Husband and I discussed heading to Enterprise, but there’s too much we don’t like about new(er) cars to be comfortable. One is all the bells and whistles we don’t want that will just be more shit to fix. Second is the price. Third is the mileage attached to that price. Rental companies used to sell at 30,000-40,000 miles. Now they’re waiting till 70,000-80,000 and still asking $18k. Fourthly, my car is 6 cylinders 3.x liters and our other is 6 cylinders 3.x liters, and none of the cars for sale were anywhere near that.

      So I guess it’s a few more years of our 2006 Hyundais.

      • Toxteth O'Grady

        Congrats on the job though. Sorry about the 🤢.

    • Suthenboy

      I have been told many times that vehicle purchases are by far and large impulse buys. For such a big ticket item that has great long term effects on one’s life that seems ridiculous, yet it seems to be true.

  12. The Late P Brooks

    $74k / $1400 = roughly 54 months remaining. Unless that 74k is the remaining principal…

    • juris imprudent

      TikTokker – what do you mean remaining principal?

      • Zwak says the real is not governable, but self-governing.

        So, are you saying there was no principles involved?

  13. juris imprudent

    people do indeed buy products to signal social status

    Stop feeding my misanthropy.

    • mexican sharpshooter

      Thats not bad.

      “The scenario: At a supper club a younger man insults your date. You simply do nothing, but light a cigar and say ‘stop feeding my misanthropy’, then wave for your goons to throw him out and kick his ass. Cue the promo for Davidoff.” //Don Draper

  14. LCDR_Fish

    Finally sunshine and no rain along the Potomac. Picked up some equipment at Lowes today and hope to get some work done in the yard tomorrow afternoon. Currently boozing it up at the Ice House brewery again.

  15. juris imprudent

    Wouldn’t the opposite of Bud Light be Bud Robusto!

    • juris imprudent

      or, (with homage to it’s rice component) Bud Hoppin’ John IPA.

    • Nephilium

      I think this or this would be the opposite of Bud Light. Depending on what you wanted to go with for an “opposite”.

    • JaimeRoberto (carnitas/spicy salsa)

      Bud Robusto is my pr0n name.

      • mexican sharpshooter

        I KNEW IT

  16. Sean

    Strip steaks were $6.99/lb today at the grocery store.

    I had them custom cut. Steak.

    • Mojeaux

      I had a nicely rare 6oz filet this morning for breakfast and promptly got sick, as per usual. My stomach got jacked up with the ulcer surgery and whatnot, and now I can’t eat a lone steak (meaning beef without a carb buffer) without getting sick. My mind saw that steak and went DELISH! My stomach felt otherwise. Eggs affect me the same way. I don’t have a problem with chicken, but I’m tired of it. Seafood is also okay. I don’t know if I have the same problem with pork because I don’t eat much of it anyway.

      So I’m jealous of people’s ability to eat steak and eggs (by themselves) without getting sick.

      • Toxteth O'Grady

        Do you like Japanese food?

      • Ted S.

        I was going to ask if she likes oysters.

      • Toxteth O'Grady

        Obligatory. https://www.youtube.com/watch?v=LOILZ_D3aRg

        I always thought if I had to eat low-fat (e.g., gallbladder problem) that I would feel less deprived having Japanese food. Not tempura.

      • Mojeaux

        No.

      • Mojeaux

        No.

      • Sean

        Sounds like torture. Sorry, Mojeaux.

      • rhywun

        +1

      • Mojeaux

        No fun at ALL. I fluv beef. Now I have to eat it with lots of acidy sauce or carbs to enjoy it.

    • Ted S.

      I misread that as lobster cheesecake. 😮

      • Toxteth O'Grady

        CC Factory test-marketed that in New England but even there it failed.

      • Lackadaisical

        Same here. both make about as much sense.

    • juris imprudent

      Thinly sliced lobster seared on a flat-top?

  17. kinnath

    Biden could be left off Ohio’s general election ballot due to ‘statutory requirement,’ secretary of state warns

    Ohio Secretary of State Frank LaRose is warning Democratic officials that President Joe Biden may not be able to appear on the state’s general election ballot because of the timing of the Democratic National Convention, according to NBC News.

    The warning came in a letter to Ohio Democratic Party Chairwoman Liz Walters obtained by NBC. In the letter LaRose, a Republican, writes, “The Democratic National Convention is scheduled to convene on August 19, 2024, which occurs more than a week after the August 7 deadline to certify a presidential candidate to the office.”

    According to NBC, LaRose told Walters that in order to correct the issue, the Democratic National Committee would either have to reschedule the convention to before Ohio’s August 7 deadline or get the Ohio legislature to enact an exemption to the “statutory requirement.” That would have to be done by May 9.

    Some judge will rule “never mind”, and Biden will appear on the ballot.

    • Gender Traitor

      Some judge will rule “never mind”, and Biden will appear on the ballot. find a way to charge Trump with a crime related to it.

    • Brochettaward

      How exactly does that happen? Like how does the DNC fuck up that badly?

      • Toxteth O'Grady

        Where’s John Podesta lately?

      • Nephilium

        When you think you make all the rules, you don’t care what the real rules say.

        Look at the fuckery that went on with the primary issues and the “first” primary/caucus stuff.

      • Suthenboy

        This.
        They dont follow rules or laws because fuck you. They do what they want.

      • juris imprudent

        Yeah, it isn’t like Psaki went to the DNC – she just went to the mouthpiece for it.

      • Gustave Lytton

        The same thing happened in 2020 apparently but there was a waiver. When was this law passed? The incumbent part usually holds the convention last by traction and in 2012, the DNC was in September.

      • Gender Traitor

        The pertinent section of the Ohio Revised Code (from a link within one of the evening links) shows an effective date of early 2014. Don’t know if this part may have already been in place:

        (1) Nominated by the national convention of a political party to which delegates and alternates were elected in this state at the next preceding primary election. A political party certifying candidates so nominated shall certify the names of those candidates to the secretary of state on or before the ninetieth day before the day of the general election.