About The Author

Riven

Riven

[riv-uhn] noun 1. a gaming, lifting, shooting, intoxicated, ravenous, and happily-taken nerd. 2. often aims to misbehave. 3. and though she be but little, she is fierce.* And rumor has it that she (and her husband) are also delightful dinner companions. You didn't hear it from me, though.

169 Comments

  1. Shpip

    Whenever a business determines that change is necessary, it is important to remember that consumer interests, tastes, and preferences take precedence over the interests of the firm.

    Minor quibble: I’d say that consumer interests *are* the interest of the firm. You’re catering to consumers, not the other way around.

    Ludwig von Mises, Friedrich Hayek’s predecessor, aptly declared that although there is a beneficial relationship between producers and consumers, it is the consumer who is in charge.

    That’s more like it. Forget that at your peril (looking at you, Bud Light and Target).

    • Mojeaux

      They a) lose touch with their target market and/or/because b) they don’t like their target market because they’re icky people and bring the brand down.

      Heaven forfend Target turn into People of Walmart and Bud Light stick with their rednecks.

      • SDF-7

        I swear Marketing folks assume their existing customers are locked in as well (which is odd, since there’s almost always discussion about getting market share from the competition… why are their existing customers going to move but yours never are?). As such, they’re always chasing that “new and upcoming” demographic and typically in the most stupid, transparent fad chasing way. (Again, see Bud Light and Target).

      • trshmnstr the terrible

        I’m of the opinion that you could replace the marketing department with the cleaning staff and get better results in many companies.

        See also, incessant GUI refreshes.

      • Sensei

        My undergrad is a double in marketing and finance. After my first marketing class I said no way can this be my only major.

        That said there are marketing disciplines and degrees that are heavy on statistics and actual math. Naturally they get much less respect.

  2. Pine_Tree

    I was somewhat involved in Engineering support for Packaging operations (totally different company, but still a consumer product) when the Tropicana thing happened. That redesign is still my go-to example for stoopid ideas that completely fail for obvious reasons of bad design.

    “There’s the message you think you’re sending, and the message you’re ACTUALLY sending, and they can be wildly different things.”

    • JaimeRoberto (carnitas/spicy salsa)

      The problem is when a new marketing team comes in and wants to leave their mark.

      • Rat on a train

        Similar to any change in leadership. Unfortunately you don’t get high marks for “It works well so I didn’t change it.”

  3. Mojeaux

    New Coke >> Classic Coke was to switch the recipe over from cane sugar to HFCS with no one the wiser. Brilliant ploy, actually.

  4. Shpip

    Solium Infernum’s version of Hell isn’t the fire and brimstone you may be imagining, though. Heavily inspired by Jonathan Milton’s Paradise Lost, it’s a cold and ashen place run by an intractable bureaucracy that doesn’t so much reflect childhood nightmares, like being attacked by shadow monsters, but more adult ones, like having to deal with the DMV.

    Think “February in Cleveland,” but without the occasional bout of sunshine.

    • Nephilium

      What bout of sunshine?

    • SDF-7

      I was thinking “Like 2K’s board room politics?” myself.

      My two big problems with Civ style games over the last 4 or 5 years — they never let you eXplore much anymore — you immediately hit one or more AIs because “combat is fun!” think the developers… but it just means the AI (that never has Fog of War because that would Be Hard(tm)) rushes to all the nearby resources. Which annoys the crap out of me.

      And launchers / monetizing by the publisher / other crap. See my low opinion of 2K.

      • Nephilium

        I picked up Old World a while back, and it had some interesting systems built into it. It’s got a demo available on Steam to give it a shot. It’s from the designer of Civ 4, and has some dynastic mechanisms that seem similar to the Paradox Crusader King series.

      • SDF-7

        Yeah, I got it a while back — was playing through the tutorial and iirc, the combat mechanics of “You get to move 1 tile… the AI gets to dance behind all your troops and kill your weakest unit with impunity… Nyaaah!” made me put it down and not come back to it.

      • CPRM

        After Civ 4 the games declined sharply. I just opened up steam to check Old World out and it was right there on sale this weekend. Hmmm…

      • rhywun

        they never let you eXplore much anymore

        That was my experience the last time I played a Civ game about 10 years ago.

        But my preferences for game balance between combat vs. anything else seem to be wildly different from the rest of the universe so there is that.

      • prolefeed

        I always wound up going for a science victory. Everything else seemed like a dodgy way to try to win.

  5. Shpip

    In 2019, Ina Steiner published an article on the couple’s newsletter EcommerceBytes discussing a lawsuit eBay brought against Amazon. Half an hour later, eBay’s then-CEO Devin Wenig sent another executive a message saying: “If you are ever going to take her down…now is the time,” according to court documents. The message was forwarded to Baugh, who responded that Steiner was a “biased troll who needs to get BURNED DOWN.”

    This is a $20B company we’re talking about. Were they run by a bunch of teenaged mean girls? I mean, why even take notice of this couple?

    • Gender Traitor

      La Cosa Nostra Dons read article, think, “Geez, those guys are scary!”

  6. SDF-7

    “James Baugh, eBay’s former security director, and former director of global resiliency David Harville are both serving jail time for their roles in the scheme.”

    Christ, What A Company Of Assholes.

  7. The Late P Brooks

    Well that was fun. i suddenly got this wild notion to fire up my Win10 desktop for the first time in about three years, to see if I could get it to boot from my linux demo disk. It didn’t go well. It tried to update itself. Update failed, and a prolonged period of confusion ensued. It finally managed to get back to a home screen, or whatever you call it.

    I guess I need to ask duck duck go about Win10 boot disks.

    • Mojeaux

      There is a way to disable the updates and also disable notifications/nagging to install the updates.

      I’ll ask my husband and post instructions if you want. It’s been years. I have neither updated nor seen a nag to update.

    • CPRM

      You don’t need windows to boot to install Linux.

    • Nephilium

      If you’ve got the Linux disc in, you should be able to boot directly from that instead of going into Windows first. You’ll likely need to go into the BIOS and change the boot device order, or hit a function key during boot to access a boot menu. To access the BIOS, it’s usually F1 or F3.

  8. CPRM

    … were frustrated when they couldn’t easily identify their favorite brand while scanning grocery store shelves.

    Tru dat.

    • hayeksplosives

      I mentioned Schwab to one of my engineers last evening as we were working in the lab. He’d never heard of him so of course I had to stop and enlighten him.

      He was astounded by the pics and the quotes. Our CEO attends those meetings, to my shame.

      • trshmnstr the terrible

        Half our C-suite does, too. Invariably, there will be some stupid initiative that comes out of WEF. Thankfully I’m on the productive side of legal where I can say “too busy doing real work, sorry.”

    • Suthenboy

      Define ‘inappropriately’.

      • Rat on a train

        without consent?

    • B.P.

      Well, Nikki is the worst.

      • robc

        Has anyone ever seen the two Nikki’s together? Are we sure they aren’t the same person?

        Does Nikki Haley have kids?

    • Ownbestenemy

      Starting to smell of a VP nod to Rand?

    • R C Dean

      Well, Rand isn’t going to get a Cabinet appointment when the Nikki/Michelle fusion ticket wins in November.

    • Yusef drives a Kia

      Will this interfere with this week’s Horoscope?

    • Suthenboy

      It is also the old normal.
      They are on about that again? How fucking tiresome.

    • SDF-7

      Current projections estimate that the Bay Area could rise by approximately two feet by 2050,

      Riiiiight… “Be afraid! My model says so! Never mind that it doesn’t match history!”

      • Rat on a train

        Well, duh. It models the future not the past.

      • Suthenboy

        I thought that happened fifty years ago.
        Arent we all dead now?

      • JaimeRoberto (carnitas/spicy salsa)

        According to the IPCC sea level is rising about 4 mm/year. Between now and 2050 that’s 104 mm, or about 4 inches.

        According to the NOAA it’s between 4-8 inches.

        Even if we take these estimates at face value, it’s nowhere near 2 feet. This must be some of that misinformation that the WEF finds so troubling.

      • Ownbestenemy

        I know some ladies that are happy with 4 inches

      • Ownbestenemy

        Translation: “the seas have not risen and rather than complicate the narrative with orbital mechanics we can say ‘climate changes!

    • Ownbestenemy

      Bwahahahahhahahahaha
      .

      Bwahahahahahahahahaha

      • juris imprudent

        King Canute shakes his head.

    • rhywun

      Narrator: People actually fall for this shit.

    • Homple

      Climate freaks near where I live post lots of pictures of king tides, always captioned with, “Climate change will do this, and worse.”

  9. The Late P Brooks

    Speaking of brands… I was in the cereal aisle recently, and there are about 42 different flavors of Chex cereal now. But you can still buy original corn and rice.

    Transpose that to Budweiser. They have a multitude of flavors aimed at different segments. Why drive off an established loyal customer base in pursuit of a different (and much smaller) group of people for the Bud Light brand? Partner the female impersonator with a different flavor. Create a new one.

    • Mojeaux

      They live in a bubble and don’t know their desired demographic is as small as it really is.

    • Nephilium

      They have. Off the top of my head, Cutwater (Ready to Drink cocktails) is AB-InBev, and I believe they have at least one hard seltzer line.

    • Shpip

      Partner the female impersonator with a different flavor. Create a new one.

      Our man Dylan might’ve been a good fit for a new hard seltzer rollout.

      If it works, everybody gets rich. If it doesn’t and needs to be drowned like a kitten, no big deal.

      • CPRM

        A seltzer flavored with nuts?

      • robc

        It is amazing how large a new brand has to be fro AB to keep it around. Back when I followed this closely, there would be quarterly releases of top brands, and they would always have a new product in the top 10 that they would shut down within the next year.

        Sorry, Bud Light Tangelo, you only sold 800k cases, you get the axe!

      • robc

        [product and volume made up]

    • B.P.

      Yeah, AB torpedoed themselves not necessarily because they wanted to couple with Mr. Dudelookslikealady, but because of that dopey ad woman running her mouth about wanting to get away from their “fratty”/vulgar reputation. I think most customers can understand a brand wanting to broaden its appeal (perhaps in the manner you mention), but if I’m a base customer, shitting on me directly is not going to engender goodwill.

      • Sensei

        That quote about “fratty” was taken from a trade rag and widely quoted after the debacle.

        Doesn’t make it any less stupid, but it wasn’t the direct objective.

      • kinnath

        I view this as two events. The first was the rollout of the ad campaign which drew a visceral response from the core customer base. The second was the leak of the comments that this was done on purpose to grow the business away from the core customer base.

        People may have forgiven the ad campaign if they hadn’t been directly insulted shortly thereafter.

      • Sensei

        Yup.

      • prolefeed

        The trans thing was the big faux pas, because they put that picture on cans. The marketing ‘genius’ shitting on their core customers was just a blip. You can’t see someone being an idiot if it’s one person talking, but put pictures on your product …

        If they had just quietly made up some neon rainbow Bud Light signs and placed them only in gay bars, no one outside the LGBTQ community would have noticed or cared.

      • rhywun

        IIRC that can was never actually for sale anywhere. It was just a gimmick for social media.

      • Nephilium

        From what I understand, there was only a handful of cans made, it wasn’t even that they put her on a can, it was that they started shouting about it from the rooftops.

      • Homple

        Put HIM on a can, I hope you meant.

    • Not Adahn

      But you can’t buy the best one — oatmeal raisin.

  10. UnCivilServant

    I asked for a picnic, Stable Diffusion gave me mutants and chaos spawn.

  11. The Late P Brooks

    You don’t need windows to boot to install Linux.

    I know. That is, I remember dimly, but I don’t remember the secret handshake to tell the computer where my preferred boot disk is.

    I’m not planning to install it right now. I want to just run off the cd to test it. I did that for a long time with one of my laptops, until the cd drive went tits up, and it wound up bricked.

    • Nephilium

      During boot, F12 is usually the one to bring up a boot menu, but you also usually have a very short window to hit it.

      • UnCivilServant

        I haven’t seen F12 recently. I have seen Delete as the key

      • Animal

        I’m still looking for the “Any” key. Never have been able to find that one.

      • CPRM

        a very short window to hit it.

        So SPAM it like you’re a loser trying to first.

    • Ted S.

      F9?

  12. The Late P Brooks

    I told you guys ebay is asshole.

  13. The Late P Brooks

    Climate change is making the gravitational pull of the sun and moon even stronger.

    Speaking of which- I watched When Worlds Collide last night, which is actually an okay movie. I liked the carnival ride launch ramp for the space plane. That was kinda cool. But I kept wondering, as the other sun got closer and closer, why didn’t the earth burn to a cinder long before they were ready to bug out? I know, because movie science. At least somebody could have come down with a severe sunburn.

    • UnCivilServant

      What annoyed me was when the one scientist doomed the one rocket out of spite towards the man in the wheelchair in preventing him from boarding.

      By removing that much weight from a precisely calculated launch and flight plan, they’re not going to be on target.

    • Rat on a train

      Are the beings that built the structures revealed at the end extinct?

  14. The Late P Brooks

    During boot, F12 is usually the one to bring up a boot menu, but you also usually have a very short window to hit it.

    That might could explain the post it note with F12 scribbled on it stuck to the cd sleeve.

  15. The Late P Brooks

    I haven’t seen F12 recently. I have seen Delete as the key

    There is my problem. The last time I was doing this actively it was on Win7.

    As I said, I’ll query the intertoobs before I try firing it up again.

    • CPRM

      The key is up to your motherboard, not Windows

      • Nephilium

        Yeah. BIOS, pre-OS.

      • Ownbestenemy

        Fucking nerds

    • rhywun

      In my past it was usually F11.

  16. The Late P Brooks

    Our man Dylan might’ve been a good fit for a new hard seltzer rollout.

    That makes a lot more sense. To me, anyway.

    • prolefeed

      Or a vodka mixture. Apparently an inordinate amount of vodka is bought by gay people.

      • rhywun

        Slowly backs out of chat room.

      • slumbrew

        *slowly hides vodka drink*

  17. The Late P Brooks

    The key is up to your motherboard, not Windows

    Maybe I’ll check for lenovo, too, then.

    • juris imprudent

      Dammit man, I just ate dinner.

    • rhywun

      Make this happen, California. You two deserve each other.

    • Ownbestenemy

      That is some Zork vibes right there

      • Nephilium

        That’s a strange autocorrect.

      • Ownbestenemy

        Bork? Nork? Fork? Dork?

  18. Shpip

    I was at a western-themed restaurant last night that had a display of “Rocks of the Grand Canyon.” I checked out the sandstone, limestone, mica, etc. until one mineral caught my eye.

    “Hmm,” I thought to myself, “Ain’t that the schist. Very gneiss.”

    Now Swiss has warned me about waking him from his hibernation (or in his case, helvetication) with rock puns… ore else. But I’m betting y’all have a few gems.

    • KK, Plump & Unfiltered

      O, pal! I marble at your puns!

      • Shpip

        Just don’t take me for granite.

    • pistoffnick

      …waking him from his hibernation…

      Would you say he is ….sedimentary?

    • JaimeRoberto (carnitas/spicy salsa)

      That’s gold!

    • Aloysious

      Hibernation? I thought he was just stoned.

    • Shpip

      Yeah, we’re all going to have to gravel for forgiveness now. He’ll definitely be crusty.

    • juris imprudent

      You know, it isn’t just one or two puns; it’s the aggregate.

    • Swiss Servator

      *STRONGLY NARROWS GAZE*

  19. The Late P Brooks

    lenovo bios = F1 (probably)

    It didn’t say specifically if F12 would go directly to boot list.

    I’ll give it a whirl tomorrow maybe.

    • rhywun

      I do wonder why the US is now more crazy-pants leftist than, hell, Europe now. I don’t get it.

  20. The Late P Brooks

    Kulaks

    The IRS announced Friday that it has recently collected more than half a billion dollars from millionaire Americans who owed tax debt.

    The agency credited the passage of the Inflation Reduction Act for its stepped-up ability to pursue “high-income, high-wealth individuals,” as well as complex partnerships and large corporations, who are not paying overdue tax bills.

    The IRA, pushed by President Joe Biden and approved in 2022, earmarked $80 billion over 10 years to step up the IRS’ enforcement capabilities. While $20 billion was ultimately clawed back in 2023 as part of the deal to head off a debt-ceiling crisis, the agency indicated it had already made use of its initial allotment.

    Over the past year, the IRS said, enforcement officers had recouped approximately $520 million from the most well-off segments of society.

    Stealing from the government is treason.

    • hayeksplosives

      So spending $80B to recover $600M

      Brilliant.

      • JaimeRoberto (carnitas/spicy salsa)

        Well it’s $80 billion over 10 years. So it’s really $8 billion to collect $600M. That should make you feel better.

      • Sensei

        Beat me to it. But it’s all good.

        – J M Keynes

      • one true athena

        23 Billion got clawed back, so it’s even better ROI!

        And notice it’s “collected from those who owed”. I bet that means they sent letters off a list of already known delinquents and those people/corps paid. I doubt the extra billions helped this effort at all.

        So how did the IRS really spend their ‘initial allotment’ of roughly 6 BILLION dollars? who tf knows, certainly not NBC.

    • juris imprudent

      But they haven’t collected from Hunter.

    • Q Continuum

      Does the Pope shit in the woods?

    • Q Continuum

      More seriously, I’d say this is just one more example of the corruption, decadence and rot present across nearly every Western institution. It’s also telling that the last true stronghold of Catholicism, Latin America, is converting over to Evangelical Christianity (and to less of an extent, atheism) at an accelerating rate. This guy is the exact wrong person to rebuild trust in the Church in the aftermath of the kiddy diddling scandals.

      Oh, and he’s working with Communists BECAUSE HE’S A COMMUNIST. Occam’s Razor.

      • hayeksplosives

        Yeah, we were all calling him the Commie Pope from the outset. Nobody should be surprised.

      • Nephilium

        If it makes you feel better, I know of several American Catholics who are very unhappy with the current Pope, and there’s already tension between some of the American Bishops and the Vatican.

    • Nephilium

      Depends on which Catholics you ask now…

    • Ownbestenemy

      Every male from 15 to 65 is interested in this story

    • Tres Cool

      ” If I say yes, does it mean I’m gay or bi?”

      Honey, you faced the clam. Once you open that door you cant close it again.

      • juris imprudent

        She should fuck her mate’s boyfriend – just to re-affirm her identity.

    • rhywun

      I’m 31 and my friend is 30.

      Little old for college coeds but ok.

    • Nephilium

      Back in my 20’s, I remember a girl who we would have to go into the woman’s room at the end of the night to pry her away from whichever girl she had gone in there with that night. When sober, she claimed to be completely straight. Many of us suggested that maybe, just maybe, she should try dating/making out with a girl when sober.

  21. The Late P Brooks

    “We are adding staff and technology to ensure that the taxpayers with the highest income, including partnerships, large corporations and millionaires and billionaires, pay what is legally owed under federal law.”

    I wonder how much they spent “recovering” that money.

    • Mojeaux

      Meanwhile, as I gather my $5.26 1099s…

  22. Pope Jimbo

    You’d be monster if you didn’t laugh at this story

    Two Kandiyohi County Sheriff’s Department officers were injured early Thursday morning while testing a substance at the Kandiyohi County Law Enforcement Center. Sheriff Eric Tollefson says at 12:30 a.m. they were testing an unknown powder which they suspected was an illegal drug and it ignited during the testing process. Both officers were taken to CentraCare Rice Hospital in Willmar, treated and released. Tollefson says the investigation is ongoing, and no threat to law enforcement is suspected. He went on to say this is a “stark reminder of the many potential dangers our officers face every day.”

    You know that the details of this story would make you laugh even harder if the journalo could have bothered themselves to ask more questions. The spin by the Sheriff is great.

    • CPRM

      it ignited during the testing process.

      I swear officer, this meth lit itself!

    • B.P.

      I hate it when my crack pipe explodes.

    • JaimeRoberto (carnitas/spicy salsa)

      They should have called in the Hunter Biden Testing Corp.

    • Tres Cool

      “It looked like meth but it was actually acetone peroxide”

    • Mojeaux

      He’ll be here in town next month. Thinking about dropping $125 to see him.

  23. The Late P Brooks

    He went on to say this is a “stark reminder of the many potential dangers our officers face every day.”

    Mostly a danger to themselves.

  24. UnCivilServant

    I finally got something that doesn’t look like a nightmare made flesh to emerge from Stable Diffusion. The first few rounds looked like they were drawn by untalented middle schoolers. After arguing with it about the difference between styles and Loras, I’m at early 2000s video game character.

    For a few hours work, that’s something.

    • UnCivilServant

      Aaaand now I’m back to nightmare fuel.

    • Tres Cool

      I made white chicken chili (keto) thats Da Bomb.
      whaddup yo

      • UnCivilServant

        Not a while lot. Playing around with text to image processing on my local machine.

        Probably should make dinner soon.

  25. hayeksplosives

    Holy cow. I just approved a $330,000 company purchase from my cell phone.

    Does that make me congressional material?

      • hayeksplosives

        -hangs head in shame-

        I didn’t even put aside any for the Big Guy.

      • Ownbestenemy

        Largest gov check I ever signed off was 440000…I felt it..as a FedGov I should have just shruged…but I felt it

      • Tres Cool

        Was it for a case of the skillcraft pens they love?

      • Ownbestenemy

        If people knew that the government, mainly the military, procured most of there supplies from the blind…maybe more questions would be asked.

      • Tres Cool

        The gov’t issue calendars that show 3 months at a time?

        I’ll keep an eye out for those!

    • Tres Cool

      Was it for 3 toilet seats for DoD? Or a dozen framing hammers?
      If so….yes.

    • JaimeRoberto (carnitas/spicy salsa)

      To be congressional material you need to approve $330k for your cell phone not from your cell phone.

      • Tres Cool

        Or better, approve $330K for your cell phone from THAT cell phone.

        Meta AF.

    • juris imprudent

      It’s the sobering up that’s really aging him.

      • Ownbestenemy

        Or the calculated hits between mandatory drug tests

  26. Mojeaux

    8F, with heat index –7F, and I have to go out at midnight to pick up XY from work.

    • Ownbestenemy

      We stocked up…hunkered down for the weekend. Fuck this noise.

    • juris imprudent

      Somewhere up in Alaska, Animal is chuckling at our whining.

    • rhywun

      We’re getting a lot of teens next week… been a lonnnnng time since I dealt with that shit.

      • Ownbestenemy

        *every parent with teen kids agrees*

      • Lackadaisical

        Pedos hardest.

    • Nephilium

      Jen was concerned about the Chiefs/Dolphins game. She was asking if they would postpone it since it was “so cold”.

      I think the Chiefs have the Dolphins this week, I don’t think they’ll get past the Bills though.

      • Mojeaux

        She does know football is a cold-weather sport, right?

      • Tres Cool

        Have you been to Tampa in September?

      • Nephilium

        Not really. She’s just starting to get invested in it this year, and I don’t want to scare her off yet. She’s actually learning players names, and has been able to name some of the Browns out of uniform in pictures. There was also the rumor about the Bills/Stillers game getting moved to Cleveland on Sunday due to weather that got her thinking that games get postponed/moved on a semi-regular basis.

      • Mojeaux

        Ah. It’s forecasted to be –4F at game time (–22F heat index) and the place will be packed. If the Dolphins lose, they’ll blame the weather.

        Tell her the field is heated and the sidelines have warming tents.

        The stadium is putting out dress guidelines to cover all extremities, head, face, etc. in many layers.

        The coldest I’ve been to a game it was 9F. Husband and XX went to one that was also 9F.

  27. Ownbestenemy

    Keeping us safe

    How would we all sleep at night until every wrong thinker is charged and locked up.

    • Tres Cool

      “Featured prominently on the flag was an image of an M-16-style rifle.”

      /fans self….sits down

    • creech

      MSM coverage is endlessly repeating that “140 police officers were injured” on J6. Has anyone ever researched the severity of these “injuries?” How many went to the hospital? How many were “I scraped my knuckles moving the barriers to let people in?”
      I’ll bet half were the kinds of scrapes and shit you ignore while doing yardwork on Saturday. And most of the rest were malingerers looking for a few days off and maybe some disability pay? But then I’m a cynical person.

  28. Lackadaisical

    ‘Enjoy the fever dream that is this music video.’

    If Felix Cosgrove did music videos.